Will Link Baiting Help You Get More Links?
Link baiting has been talked about on many SEO & link building websites. Link baiting essentially employs writing a good quality post relating to the niche that you compete in. Because the post answers common questions or concern held in the industry, in theory, it is assumed that a lot of people will link to the post which will help your SEO efforts.
But the way the link-baiting articles were written on websites and blogs gave the impression that either the author did not know a whole lot about this subject or he or she has not personally tried using this method. Normally, the articles would tell you to write an interesting How to or 10Tips to post for a certain industry, make sure the post is of high quality and sit back while hundreds of websites link to you. In that way, the authors argued, you will get free good quality links.
Here is the problem. I have written many articles for the sole purpose of link baiting to see if the technique works. To my disappointment, I suspect I never had more than 3 incoming links to those pages. Now I understand that unless you are operating in an interesting industry, link baiting will not work to its maximum effect, but I feel it hard to believe that people can get 100s or thousands of links this way.
Therefore, although the theory behind link baiting is good, in practice, this method falls flat on its face normally. Why?
Because you are spending your quality time to research, rephrase and put up the information in a good quality post or article. And as everyone would know, time is money. But unless your website is already dominating its niche, there wont be hundreds (or even tens) of people who will link to your article or post.
Plus, even if hundreds of people did link to your link bait page, that is not the page you want to rank high for, right? Apart from that, even if for some reason you would actually want the link bait page itself to rank, you can never optimize your effort fully, because natural links coming your way will never care about the anchor text that you would want to use.
In my opinion, link baiting mostly results in a wastage of time which can be used in other ways to get more work done. People who have had success with this method operate in industries which are buzz worthy or have websites which are already dominating the niches.
Maybe this technique would help you in micro-niches, where it would be very easy to portray yourself as an expert on your subject, but for bigger niches I do not think this technique warrants itself to be used.
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