Improve PPC Ad Campaigns With These Steps
Generating more clicks and better leads from your PPC campaign requires time and effort to test what works and what doesn't. However, there are certain tactics you can use to speed up the process and get the most out of your Google Adwords campaign. The most widespread method for improving PPC campaigns is to run several variations of an ad and monitor the performance of each. Doing this will reveal which ads have higher click through rates and you then abandon low performing ads.
There are other methods you can use to improve PPC campaigns. Peter Kent, the author of 'Pay Per Click Search Engine Marketing for Dummies' names several methods for improving Quality Score on Google Adwords and fine-tuning campaigns. Here are five methods you can immediately use to improve your ad's performance:
1. Use negative match keywords. Adding Negative Match keywords to your campaign can eliminate unnecessary clicks and attract a higher quality of visitors to your site. Negative matching is easy to coordinate with Google Adwords; you need to indicate which words you don't want to include in the campaign, and Google will not display your ad on results pages that search with that word.
2. Alter major keywords' CPCs. Changing CPC for a campaign can enhance the click through rates of your ads. Just go to the Campaign Management Tab in Google Adwords and click on 'Tools'. The tools option also gives you the ability to manipulate almost all aspects of your ads in Adwords.
3. Edit and resubmit rejected ads. Google reviews every ad before running them on their network. Ads that do not pass the review are stored in your Campaign Management tab allowing you to edit and resubmit them at anytime. Don't be discouraged if your ad was rejected. Tweak some words and resubmit it again.
4. Run your ads on specific times. You can define when your ads will run for better results. This technique is called 'Dayparting' and you might want to do this to reach out to your audience when they are most receptive of your offer. To illustrate, say you are promoting restaurant coupons, it will beneficial for you to run ads a few hours before lunch or dinnertime than to run them the whole day.
5. Study your target market. Writing effective and compelling ads may require doing some basic market research. Why would your target audience be interested in your product? What tone, language style and ads are they already responding to? Read discussion forums related to your niche and find out as much as you can about your customers to write the most persuasive ads consistently.
We mostly use trial and error for optimizing our pay-per-click marketing efforts but there are strategies you can implement to speed up the process. Get started on these strategies to start your way on generating high quality leads.
About the Author:
Advertising with a Pay Per Click Program is an effective technique that most online-businesses can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Pay Per Click Advertising - and there are several quality training guides available online.
---------------------------------------------------
You are receiving this because you signed up for it on 2009-08-18 from IP 174.133.120.130
To fine-tune your selection of which articles to receive, just login here
using your username: samdman
To unsubscribe please use the following link: unsubscribe
---------------------------------------------------
No comments:
Post a Comment